Snow White Lives

I was browsing at the skincare shelves at NTUC Fairprice today and was reminded of a little ditty that a beauty industry insider once told me. The most popular face cream/moisturiser isn't Chanel, L'Oreal or Estee Lauder.

It's Hazeline Snow.
Yup, that yellow jar that promises a complexion as white as snow. And just as I remembered that, a lady of about 30 waltzed past me and picked up a bottle -- going to show that it isn't just old "aunties" who are buying up the stuff. I remember it being very powdery and creamy and sort of stuck to your face for the entire night until you washed it off the next day.

Hazeline Snow belongs to GlaxoSmithKline, the drug company... so it doesn't really fall in the beauty category, maybe more the sundries? I also noticed a new Lightening Version (In lime green packaging) ... that must be rather new cos i havent seen it before and Hazeline Snow, for the longest time, was the only SKU (that's product category). Do you think the new range deserves an entire set of auxiliary products like cleansers and sunscreen?

I'm wondering if I should buy a pot and give it another go... I have after all crossed the big 3-0 and the skin's in search for more effective stuff. Anybody there tried it recently -- has the formulation changed?