The L'Oreal touch
I was at Guardian the other day looking for a hair solution (I've carpeted my entire apartment with fallen strands of hair! Yelch!). And remembered Neril, the product my mom would buy me when i was younger. Hated the smell but knew it was the stuff that could help heads like mine. So i went a-searching and discovered they've been bought out by Garnier! Yes, the LingZhi, Zhang Zi Yi, L'Oreal peeps. Neril now has 4 different versions -- Guard and Shield in Regular and Cool and Fresh combinations. Yes, Guard and Shield mean the same thing. As does Cool and Fresh. So imagine how difficult it was to choose between the four variations (and at $16+ each, you want to make you sure get the right one). Better yet, the copywriting on the boxes of all four are frighteningly similar! All give you "healthy, strong, and beautiful hair" and "prevent and protect from dandruff and scalp impurities". How to choose like that?
post note:apparently it's L'Oreal's marketing strategy to "fill up all the shelves" even if you really only have one product. You do so by creating variations. In the case of Garnier Neril, i think it's really doing the product injustice.
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