Beauty Confidential

beauty confidential

Residual information and musings from a retired beauty editor who really needs to connect it to some weighty issues to the world of cosmetics and skincare. So she thinks beauty is the basis of human interaction -- How attraction plays a part in every relationship you have, from your neighbour to your boss. First impressions are all about how you look and the anthropological and sociological manner in which your looks are interpreted. yes yes, blah blah blah...

Tuesday, July 17, 2007

The L'Oreal touch

I was at Guardian the other day looking for a hair solution (I've carpeted my entire apartment with fallen strands of hair! Yelch!). And remembered Neril, the product my mom would buy me when i was younger. Hated the smell but knew it was the stuff that could help heads like mine. So i went a-searching and discovered they've been bought out by Garnier! Yes, the LingZhi, Zhang Zi Yi, L'Oreal peeps. Neril now has 4 different versions -- Guard and Shield in Regular and Cool and Fresh combinations. Yes, Guard and Shield mean the same thing. As does Cool and Fresh. So imagine how difficult it was to choose between the four variations (and at $16+ each, you want to make you sure get the right one). Better yet, the copywriting on the boxes of all four are frighteningly similar! All give you "healthy, strong, and beautiful hair" and "prevent and protect from dandruff and scalp impurities". How to choose like that?

post note:apparently it's L'Oreal's marketing strategy to "fill up all the shelves" even if you really only have one product. You do so by creating variations. In the case of Garnier Neril, i think it's really doing the product injustice.

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